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WELCOME TO THE STUDIO

A THRILLED AFICIONADO OF EVERYTHING LASHES BROWS!

​Beauty by Effy is a premier lash and brow studio located in the heart of Canary Wharf, dedicated to enhancing your natural beauty. With a passion for precision and artistry, we offer expert lash extensions, brow shaping, tinting, and more, all tailored to suit your unique features. Whether you’re looking for a subtle lift or a bold transformation, we’re here to create the perfect look for you. At Beauty by Effy, our loyal clients trust us to deliver exceptional results, combining creativity with meticulous care in every treatment.

MEET OUR FOUNDER

Hey there! I'm Effy, your go-to designer for all things lashes and brows!

I’m Effy, the founder of Beauty by Effy, where I specialize in lash and brow artistry. My passion for enhancing natural beauty drives me to provide personalized and high-quality services to each of my clients. I take great pride in my attention to detail, and I strive to create stunning results that leave my clients feeling confident and radiant. Through Beauty by Effy, I’m committed to innovating and elevating the art of lash and brow design, helping people look and feel their best.

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Effy xx

BACKSTORY

I went on a long entrepreneurial journey to get here...

For over a decade, I’ve been immersed in the world of bridal artistry, making brides feel their most radiant on their big day. My 10+ years of experience as a senior artist for top-tier brands like Bobbi Brown, Charlotte Tilbury, and Laura Mercier have shaped my journey, where artistry and creativity run deep. While working full-time in makeup artistry, I found myself gravitating towards lashes and brows, often working on them as a side passion. That passion eventually grew so strong that I made the leap to pursue lashes and brows full-time. Since then, I’ve built a thriving business with many beautiful, loyal clients who trust me to bring their lash and brow visions to life.

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FREE 20 MINUTE CONSULTATION

How about a quick and exciting 20-minute consultation?

Not sure which lash or brow treatment is perfect for you? Reach out to us, and let's chat about how we can help you achieve your beauty goals!

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